Search Engine Optimization
Today, no business can survive online without search engine optimization. The entire purpose of SEO is to build your site’s structure, content and links in a way that it gets attention from search engines as well as visitors. Not only is SEO the process of increasing your page rank and views, but it is also the key to conversion.
What is Search Engine Optimization (SEO)?
While search engine optimization has gained much popularity in the recent years, many online businesses still don’t consider it an important part of their activities online. Much like a traditional shop, search engine optimization helps spread the word around along with giving your website better rankings in search engine results. Of course, the better your website ranks the more visitors you will get.
The entire process of search engine optimization can be summed up as a process of optimising your website for specific keywords. This way, when a surfer searches for that keyword your website shows up as an authority in search engine results.
The process is extensive and it involves quite a lot of techniques. From content optimization, HTML tweaking, link building to creating inbound links, search engine optimization embraces it all. To simplify it, consider search engine optimization as a means of reaching potential customers via organic results.
The base of search engine optimization is keyword research. Without proper keyword research, no business can flourish online, regardless of the strenuous optimization efforts that are put in. If you don’t select the most appropriate keywords to represent your website online, the entire purpose will fail. We perform extensive keyword research to ensure your website is targeting the most searched terms online. We also offer you a keyword research report to make sure you are on the same page.
Setting Optimization Goals
Once we do the keyword research, we analyse your website’s current standing in search engine rankings, competition in your industry and we figure out your major competitors. By doing so, we are able to identify which areas would specifically need more work than others. We use several analytics to find out the current traffic of your website and from where the visitors are coming. Every industry will have its own specifics, so this step greatly varies from business to business. Some businesses find it better to drive traffic through forums while some find it better to do it through search engine results. Whatever the scenario is, we identify it and plan the entire structure of the optimisation campaign.
Once we have selected the keywords for you, the next step is to optimize your website’s content in accordance. Content optimization is an art as well as science. We incorporate keywords in such a way that the content does not sound unnatural yet is optimized. Well written and optimized content is the key to conversion and better rankings.
Page Titles –Optimizing your website’s page so that they become more appealing to users as well as to search engines. Mainly, the page titles will be starting off with the key phrases to ensure maximum keyword coverage.
Text-Based Navigation –In order to ‘optimise’ images on your website, we will employ a text-based navigation system to ensure search engines are able to read the images on your website. Unfortunately, search engines are unable to read visual art, which means some sort of verbal expression is needed to assist search engines.
Keyword Prominence –Filling keywords in your content is not the only thing that matters. Keyword placement in the text plays a vital role in determining your site’s rank. For instance, the first line and paragraph, title, subheadings and the last paragraph are some important areas to use keywords in.
Site Map –Having a site map is useful for your users as well as search engines. A site map will ensure all links to your pages are collected on one page, to make it easier for search engine crawlers to index your website.
ALT and META data -Meta tags are important to be optimized, and unfortunately one of the majorly overlooked aspects by many professionals today. Meta tags and ALT tags allow search engine crawlers to list your website according to the keywords used. Therefore, these tags need to be optimized to make sure your website ranks well on your chosen keywords.
Similarly, HTML optimization provides search engines an easier way to rank your website for the used keywords.
Link building is a process to ensure your website is getting maximum quality link popularity. The goal here is to get popular links to your website. While most professionals think getting random links are useful, Sales Sauce knows only links from relevant and well established websites will take your website higher.
The process doesn’t stop here. There are many more processes that we follow to make sure your website gets all the due respect from search engines.
Why Do You Need SEO?
Search engine optimisation is the lifeblood of conducting a business online today. Without search engine optimisation, you cannot expect your website to be a hit among users. You can’t expect people to know you when you can’t reach. This is where SEO comes in. The entire purpose of search engine optimisation is to bridge the gap between you and your potential customers via organic search results.
Why us for SEO?
To make sure you are hitting the spot, it is imperative to let professionals handle the job. At Sales Sauce, we have a team of individuals, who are not only skilled but highly experienced in optimizing websites. Be it an online retail store or a fitness blog, we know how to exactly bring it up to the mark.
Not only will we ensure your website is optimized, we will also take care of its presentation and your business’ online reputation. After all, only a reputable business can survive in the sheer competition online.
We will take your website as our baby and work on it right from the scratch. From keyword research to indexing and link building, we will take care of your optimization needs and make sure your website hits the acme.
Cronulla Nippers used Sales Sauce when our previous supplier let us down. Our site was up & running in record time. The platform they’ve chosen is extremely suited to running a Nippers organisation. It’s not only easy to use, but we’ve saved significant money on newsletters with the addition of a blog & nipper calendar. It has also opened up a new revenue stream where the website now makes money for the club.