Sins that make your SEO a disaster – the perspective of SEO specialist Sydney.
When you commit certain mistakes, your SEO strategy will not deliver the desired results. If you find any of the mistakes given below in your website, you need to change them immediately. These SEO-unfriendly elements can be described as real sins.
Over dependence on Flash
Many people are of the opinion Flash is a wonderful tool and it is very artistic as well. Flash will make a site look really cool as well. Heavy use of Flash elements will not help your SEO and it is always advisable to use HTML versions if you think that use of Flash is a must. Otherwise, your search engine ranks may suffer very badly.
Images instead of texts for anchor texts
This is a mistake that a lot of people commit in these days. Anchor text is a crucial element in SEO and when your links do not contain anchor text, it can be described as a bad strategy. For menu items and other page elements, you can utilize image because you cannot guarantee that text will display properly on user screens but it will make a negative impact on the rankings of your site. In such a situation, it is always advisable to sacrifice beauty for functionality.
In order to assess the condition of the code of your website, you need to have a clear cut idea about HTML and the amount of code should not go beyond a limit. More importantly, you should make your code clean to make your SEO effective. When your code is messy, search engines may not be able to index it and it will result in the exclusion of your site from search engine listings.
Over optimized websites
Over optimized sites will create a lot of complications and they will never be better than under-optimized sites. On the other hand; they can be worse and because of keyword stuffing and using techniques to artificially inflate the site rankings can lead to banning by search engines.
All these points are very important and that is why you should follow them. When you select a skilled SEO specialist Sydney, they will guide you through all these complexities to create a well-optimized site. You should never commit the mistake of making your site extremely beautiful at the expense of functionality because highly functional website has become the need of the hour. If you cannot create a website with top rankings, your SEO campaign will never bring the desired results and SEO-friendliness of design is an absolute must. A top quality SEO specialist will help you create a website that offers a perfect combination of beauty and functionality in the best possible manner and that is exactly why business owners always take great efforts to identify a top SEO professional.